Moz SEO Insights
Pull Moz-backed authority metrics for any domain or page — domain authority, page authority, backlink counts, the top domains linking in, and comparable competitor insights.
What This Tool Checks
Moz's authority metrics remain one of the most widely referenced third-party benchmarks in SEO.
Domain Authority (DA)
A 1-100 score estimating a domain's overall ranking strength relative to others.
Page Authority (PA)
The same scoring approach applied to an individual page rather than the whole domain.
Backlink Counts
Total backlinks pointing at the domain or page, alongside referring domain counts.
Top Linking Domains
A list of the highest-authority domains currently linking in.
Competitor Insights
See how the target compares against similar competing domains.
Instant Lookup
Results return in seconds without needing a Moz account of your own.
How It Works
A straightforward DA/PA lookup without needing your own Moz subscription.
Enter a domain or URL
Provide either the root domain or a specific page URL.
Fetch Moz metrics
The tool retrieves DA, PA, and backlink data for the target.
Review linking domains
See which high-authority sites are linking in.
Benchmark competitors
Repeat the lookup for competing domains to compare authority levels.
Who Uses This Tool
Useful anywhere Moz's DA/PA metrics are already part of the reporting workflow.
This tool surfaces Moz-sourced authority data through the SEO Jasoos platform for agencies and analysts who reference DA/PA in client reporting and competitive benchmarking. Figures reflect Moz's published methodology and update cadence.
Frequently Asked Questions
What's the difference between DA and PA?
Domain Authority scores an entire domain's overall strength, while Page Authority scores a single page's individual ranking potential.
Is DA a Google ranking factor?
No. DA is a third-party metric from Moz used as a directional comparison tool, not a signal Google itself uses.
Why might two pages on the same domain have different PA?
Page Authority reflects a page's own link profile and internal linking, which varies page to page even within one domain.
How current is the DA/PA data?
Moz refreshes its index periodically, so scores reflect the most recent update cycle rather than real-time crawling.
Is Domain Authority a Google ranking factor?
No. Domain Authority is a Moz metric and Google does not use it. Google has stated repeatedly that it does not maintain a single site-wide authority score of this kind. DA is a useful third-party estimate for comparison and triage, not something Google reads.
What is a good Domain Authority score?
There is no universal threshold. What matters is your score relative to the sites currently ranking for the keywords you are targeting. A DA of 25 may be entirely competitive in a niche subject area and hopeless in a broad commercial one.
Why did my Domain Authority drop without losing links?
The scale is normalized against the wider web and the underlying index is recalculated periodically. If the reference set grows faster than your profile, your score can decline even though nothing about your site changed. Focus on your linking root domain count, which is an absolute number.
How long does it take to increase Domain Authority?
Meaningful movement typically takes three to six months of consistent link acquisition, and the higher your current score, the longer each additional point takes because of the logarithmic scale. There is no reliable way to move the number quickly, and services claiming otherwise are generally selling links.
What does a high spam score actually mean?
It means the site shares measurable characteristics with sites that have previously been penalised — thin content, unusual link patterns, low domain age combined with high link volume. It is a prompt to look more closely, not evidence of wrongdoing. Plenty of legitimate sites carry moderate spam scores.
Should I disavow links from high spam score domains?
Usually not. Search engines already discount the overwhelming majority of low-quality links without any input from you. Disavowing is appropriate when you have a manual action or a documented history of paid link building — not as routine hygiene, where it more often removes value than protects against risk.
Domain Authority and Page Authority: A Complete Guide
What these scores measure, what they do not, and how to use them without being misled.
Domain Authority is a predictive score developed by Moz that estimates how likely an entire domain is to rank in search results. It runs on a logarithmic 1–100 scale and is calculated primarily from the linking root domains pointing at that site. Page Authority applies the same modelling approach to a single URL rather than a whole domain.
The most important thing to understand is that neither score is used by Google. They are third-party estimates built by observing correlations between link profiles and observed rankings. A high score does not cause ranking; it reflects link characteristics that tend to accompany ranking. Treating these numbers as targets rather than indicators is the most common way teams misuse them.
The logarithmic scale has a practical consequence that trips people up constantly. Moving from 20 to 30 is achievable within a few months of consistent link acquisition. Moving from 70 to 80 can take years and requires links most sites will never obtain. If you are comparing two sites, the gap between 30 and 40 is not remotely the same size as the gap between 60 and 70.
Scores are also relative rather than absolute. Because the scale is normalized against the wider web, your score can fall even when your link profile has improved — if the reference set improved faster. Watch the direction of travel over several months rather than reacting to individual movements.
The most defensible use of these metrics is competitive triage. When you are evaluating twenty potential link targets, authority scores let you sort quickly and then apply human judgment about relevance and traffic to the shortlist. That is a genuinely useful workflow. Using the same number as a KPI reported to stakeholders is not.
Reading Your Linking Domains Report
The linking domains list carries more actionable information than the headline score does.
Linking Root Domains
The count of unique domains with at least one link to your site. This drives most authority modelling and is the number to track over time, in preference to total backlink volume.
Domain Diversity
Whether your links come from many distinct sites or a small number of sites linking repeatedly. Concentration is fragile: losing one relationship can remove a large share of your profile at once.
Topical Relevance
Whether linking sites operate in a related subject area. This is not scored automatically and requires you to scan the list manually, but it is consistently the strongest quality signal available.
Spam Score
The percentage of sites with similar characteristics that have been penalised or removed from search results. It is a statistical flag for further review, never a verdict.
Link Type Distribution
The split between editorial in-content links, footer or sidebar placements, and directory or profile links. In-content editorial links are worth substantially more than the alternatives.
Top Competitor Overlap
Which domains link to your competitors but not to you. This is the single most practical output of the report — it is a pre-qualified prospect list of sites already willing to link within your subject area.
How to Use These Metrics in Real Work
Four workflows where authority data genuinely changes the decision you make.
Qualifying link prospects at scale. When you have a list of 200 potential outreach targets, authority scores let you sort in seconds. Then discard the sort and evaluate the top 30 manually for relevance, real traffic, and whether the site publishes anything a reader would actually want. The score narrows the field; it does not choose for you.
Setting realistic competitive expectations. Before committing to a target keyword, check the authority profile of the pages currently ranking. If the top ten all sit forty points above you, that keyword is a long-term project rather than a quarterly goal — and knowing that early lets you allocate effort toward terms you can actually win.
Evaluating acquisitions and partnerships. When considering buying a domain or merging sites, the linking domains report tells you what you would actually be acquiring. A high score built on a hundred low-relevance directory links is worth very little compared to a moderate score built on thirty editorial mentions in the right industry.
Tracking direction over time. Record your linking root domain count monthly. The trend line is far more informative than any single reading, and it is the closest thing to an honest measure of whether your link acquisition work is producing anything.